Key Concepts Of A Successful Startup - 2402 Words

You need three things to create a successful startup Introduction This paper seeks to enlighten certain features of entrepreneurship on the basis of the following statement:â€Å"You need three things to create a successful startup: to start with good people, to make something customers actually want, and to spend as little money as possible.† ― Paul Graham An initial definition of key concepts will be followed by a thorough analysis that will include a variety of relevant topics which will lead up to a discussion on the thesis statement. Finally, I will state my own opinion on the statement of Paul Graham based on the findings in this paper. To fully understand and comprehend the above statement in order to analyze and discuss whether it is†¦show more content†¦To define what as little money as possible is, I need to look at studies of successful companies, and if they needed capital to start, how much money was nessary to expand their business, did they need external capital to expand, and if their is some correlation between how much money companies spend and how much revenue they are generating. In order to arrive at a good and precise conclusion this paper seeks to answer a number of questions. Can you really define what caractaristics good people have. How can you know if people want the product you have. If you spend as little money as possible, you create a scarcity mindset, which can inhibit growth in the company, so how do you make sure you are not spending to little money. Analasis Good people To determine what makes a good entrepreneur, I look at a study, which is based on +100 individual studies, which looks at the following parameters for the success of the business: Age, gender, ethnicity, education, prior sector experince, prior managirial experience, prior business experience and partners. Age: Young people bring a lot of enthusiasm and energy and are willing to work hard, but is lacking experience. On the other side, older people tend to have more experience and more capital, but often lack the energy and enthusiasm. The study concludes that the best age is the prime age (30-40 year old), because this group both has energy, capital and experince. This is not so easy to make a

19th Amendment Dbq Essay - 1257 Words

Emilie Carter Professor Sutton American History II 24 October 2017 The Road to the 19th Amendment â€Å"To the wrongs that need resistance, to the right that needs assistance, to the future in the distance, give yourselves.† These are the powerful words of Carrie Chapman Catt, a notorious American Women’s Suffrage leader who had a tremendous impact on the Women’s Right Movement, and the passage of the 19th Amendment in 1920. This inspirational quote not only symbolizes the Women’s Rights Movement and what it stood for, but also shows a glimpse of just how determined and driven women were to make a difference then, and for the future. The 19th amendment to the constitution of the United States guarantees all women nationwide the right to vote,†¦show more content†¦They used this, along with the petitioning of Congress, at the First Women’s Rights Convention on July 19th, 1848 in Seneca Falls, NY. About 300 women attended this convention, and as the conclusion, 68 women and 32 men signed the Declaration of Sentiments. This was composed by Elizabeth Cady Stanton after the Declaration of Independence and outlined the rights that women should be granted, such as equality. The methods of lobbying and petitions are also used following the Seneca Falls Convention, especially later during the Presidency of Woodrow Wilson from 1913-1921. President Woodrow Wilson, at the time, officially passed the bill that granted women the right to vote in 1920. In addition to lobbying and petitioning, women’s suffragists also used parades during the movement as another popular tactic in the hope of gaining the attention of Congress. Multiple women’s suffrage parades were held from 1908 into further years. These parades included marches and protesting, demanding their right to vote. The first ever suffrage parade was held in February of 1908, by a small new militant group called the American Suffragettes. 23 women protested up Broadway street to a hall on East 23rd Street in New York City. Many other small parades occurred a fter this, including the first real parade in New York City with automobiles and over 400 women on May 21st, 1910. The most elaborate parade,

A Competitive Environment in the Marketing Free Sample

Quesition: Analyze the "Marketing and Competitive Environment" of a University Brand in Australia. Answer: Introduction A competitive environment in the marketing is the dynamic external system in which a business competes and functions. It is also known as market structure in which the business of a company, institute or enterprise competes (Hooley, 2016). The state of the system works as the whole and access limitations in the flexibility of the business. This study will analyse the marketing and competitive environment of a university in Australia. The examination of the marketing and competitive environment of the university will include the background of the university, its market summary, its demand, its segmentation target market, its current marketing mix analysis, its PEST analysis, its competitor analysis, its SWOT analysis, and its value brand positioning analyses. Background Central Queensland University or CQ University is an Australian dual sector university based in Queensland. The institute has been on a phenomenal trajectory since 2009. The specified university focuses on the excellence, engagement and equity (Hooley, 2016). It has now led to a noteworthy expansion in terms of numbers of students, new courses, infrastructure, research impact, reputation and new campuses. It has now reputed among the Australias great Universities (Demiray, Nagy, Yilmaz, 2017). It was originally founded in Rock Hampton in 1967 as the Queensland Institute of technology, and awarded as the full university status in 1992. The specified university now has more than 30,000 students in its 25 campuses and locations around Australia. Market summary and demand assessment The marketing administration at the CQ University is associated for the marketing activities of the university with generating the interest for the university and its shared by all departments. The university has dedicated staffs that are responsible for and works all over the university campuses. The directorate is responsible for the recruitment of the students and for all the marketing activities including the branding (Maria Antony Raj, Raguraman, Veerappan, 2013). The directorate of the University provides assistance and support to the faculties and divisions on marketing, student recruitment, publications, school engagement, and advertising, marketing policies and branding. The demand for the University can be analysed by the fact that the institute has 25 campuses all around the Australia and has more than 30,000 students. Demand assessment is demarcated as the study of sales generated by a good or service to examine the reasons for its success or failure. It is about analysing how its sales performance can be improved. CQ University expects that every academic program must specify that its graduates will know and how they are going to do it, gather data in extent to which students know and are able to do those things. Segmentation and target market There are many ways in which a market can be segmented. The marketing department have to decide which strategy is best for its provided goods and services. Market segmentation of CQ University: Geographic segmentation: CQ University has divided its market into different geographic units such as nations, regions, states, cities etc. The institute understand the cultural differences between the different regions and develop its strategies according where its targeted customers are. Demographic Segmentation: Under this segmentation approach, CQ University divides the students into lifestyle and personality. The University provides an approach towards the students like having a standard life and how it is to study in a top university. Behavioural Segmentation: In this approach CQ University on the basis of their knowledge, attitude towards study and response towards the study. Under this segmentation approach, CQ University divides the students into their grades and ranking in high schools (Schmidt, Hollensen, 2010). The institute offers scholarships to best grade students and provide assistance to students from low income families who have good academies grades and are willing to study more. Marketing Mix Analysis of CQ University Program: The first element of marketing mix of an education institute is program. It is the basic decision that educational institutes have to make. It is important for the university to create program that satisfy the demands of the consumers and is the most issues marketing activity for Universities (Goi, 2009). As, CQ University is in service sector, the university promotes its branding by stating having qualified, experienced and caring teachers. The university provides opportunity to the students to explore and interact. Pricing: Pricing is the sum of money that the university is going to take for its provided services to the students (Goi, 2009). Pricing always has high influence on the marketing strategy of a university as it is the matter that most students and their parents get concerned about. Place: The third aspect of marketing mix of an educational institute like CQ University is place or distribution (Ogunnaike, 2014). In educational institutes place is referred as the availability of the educational programs to the potential students in the most possible way. Promotion: CQ University needs to communicate its services to the target market through appropriate promotional strategy (P Harsha, Shah, 2011). CQ University determines this element by the students market expectation and requirement of the study courses PEST analyses PEST analysis which is the acronym for political, economic, social and technological is a framework of macro-environmental factors which is used to understand the environmental issues of strategic management. It helps in determining how these external factors affect the performance and activities of the business. Here are the PEST analyses of CQ University. Political: Universities which are private have to manage its overall business by itself and also the financing (Hooley, 2016). Government initiatives create risk to the university that educational institutes may fail to transport the policy or get abstracted from the local significances. Economic: CQ University establishments may get effected by the central or local governments funding decisions. For an educational institute, ability of the parents to provide the stated tuition fees is very important (Hooley, 2016). This is very important as institutes have to deliver hundreds of different activities like giving salary to staffs and teachers, providing course materials, improving the infrastructure and many more. Social: This factor involves the cultural aspects and includes the population growth rate, age distribution and emphasis on safety. Demographic changes may affect the students rolls and nature. Technological: It is important for the CQ University to be among the modern establishments to attract students from all over the country (Hooley, 2016). This factor involves the standards, equipment and technology that are required to assist students and faculties in their services. Competitor analyses Identifying the competitors and evaluating their strategies in order to understand their strengths and weakness mainly in this field that are similar is very much important (Hooley, 2016). A competitive analysis is a very critical part of an educational institute marketing plan. Competitor analysis: University of Southern Queensland The University of Southern Queensland is a regional university which is based in Queensland Australia. The institute has developed a reputation of being among the Australias leading providers of on-campus and distance education programs in Australia (O'Shaughnessy, 2015). The main strength of this university is its view towards distance study programs which are strengthen by the fact that 75 per cent of the student of University of Southern Queensland is engaged with distance education programs. The council and the committed senior leadership provide the solid foundation of the establishments and have clear direction of getting globally ("Trends in Higher Education Marketing, Recruitment, and Technology", 2014). The establishment has provided degrees to thousands of students and is targeting the market of CQ University. SWOT analyses SWOT analysis of CQ University Strengths great campuses around Australia experienced and trained faculties have string level of interaction with the students Expertise in teaching non-traditional students. quality teaching in online courses Weaknesses lack of funding in some departments lack of monetary and political support from the local governments have few faculties on some courses Opportunities providing education in technical courses to all age groups more online courses getting into medical field Getting partnered with other universities. Threats increasing reputation of University of Southern Queensland Lack of funding from governmental institutes. growing competition from governmental universities which cost led from the students Value and brand positioning analyses CQ University creates ambition for the students, staffs, faculty and the community and offers vast possibilities for achievement in a diverse and creative environment. As being among the Australias most reputed university, the institutes offers major opportunities for students and faculties to get success in life (Bilgili, Ozkul, 2015). It integration of the disciplines and commitment to big thinking and creative freedom is to provides best solutions of the world. CQ University brand strategy encompasses various components that are at the centre of the establishment communications. Its main aims are to develop students to become future leaders and for this the establishment provided new skill training to the students (Bilgili, Ozkul, 2015). The brand positioning of the CQ University is based on three pillars namely, being student-cantered, market driven courses and future focused studie Conclusion It has been found in the study that a competitive environment in the marketing is the dynamic external system in which a business competes and functions. The study demonstrated that CQ University creates ambition for the students, staffs, faculty and the community and offers vast possibilities for achievement in a diverse and creative environment. References Bilgili, B., Ozkul, E. (2015). Brand Awareness, Brand Personality, Brand Loyalty and Consumer Satisfaction Relations in Brand Positioning Strategies (A Torku Brand Sample). Journal of Global Strategic Management, 2(9), 89-89. https://dx.doi.org/10.20460/jgsm.2015915576 Demiray, D., Nagy, D., Yilmaz, D. (2017). Strategies for the Marketing of Higher Education with Comparative Contextual References Between Australia and Turkey. Retrieved from https://files.eric.ed.gov/fulltext/ed496531.pdf Goi, C. (2009). A Review of Marketing Mix: 4Ps or More?.International Journal Of Marketing Studies,1(1). https://dx.doi.org/10.5539/ijms.v1n1p2 Hooley, G. (2016).Marketing strategy and competitive positioning(1st ed.). [Place of publication not identified]: Pearson Education Limited. Maria Antony Raj, D., Raguraman, D., Veerappan, P. (2013). Marketing of Educational Services: A New Strategy for Customer Satisfaction. International Journal Of Scientific Research And Management, 1(8), 435-440. Retrieved from https://www.ijsrm.in/v1-i8/5%20ijsrm.pdf Ogunnaike, O. (2014). Empirical Analysis of Marketing Mix Strategy and Student Loyalty in Education Marketing.Mediterranean Journal Of Social Sciences. https://dx.doi.org/10.5901/mjss.2014.v5n23p616 O'Shaughnessy, J. (2015).Competitive marketing(1st ed.). London: Routledge. P Harsha, P., Shah, S. (2011). Creating Brand Value of Higher Education Institution. International Journals Of Marketing And Technology, 19(2). Retrieved from https://ijmtpublication.com/files/IJMT_volume%2019_2_13r.pdf Schmidt, M., Hollensen, S. (2010).Product development and target market segmentation(1st ed.). Harlow: Pearson / Custom Pub. Trends in Higher Education Marketing, Recruitment, and Technology. (2014). Hanover Research. Retrieved 8 April 2017, from https://www.hanoverresearch.com/media/Trends-in-Higher-Education-Marketing-Recruitment-and-Technology-2.pdf

Panic 1837 Essays - Financial Crises, Systemic Risk,

Panic 1837 The depression of 1937 was sometimes also referred to as ?The Panic of 1837.? The true panic of this depression consisted of banks over- extending credit on insufficient collateral as well as a shortage of the nations currency. The shortage of currency failed to meet the demands of the country at a time when the nation was prospering, the railroad was laying tracks and extending outward, and canals were being built to make even more routes of transportation. Basically, people were spending money and investors were buying in to the American corporations and state bonds. In the book American History a Survey (268), it is stated that during 1835 - 1837 nearly 40 million acres of land were bought and sold in the nation to immigrants who had little or no money. The land was sold on credit at greatly advanced prices. However, investors who were mostly Eastern speculators from the United States coming here to take advantage of the situation were buying most of the land. They had hopes to re-sale and make a profit. Their form of payment for this land was usually loans from banks. At the same time, the money from these land sales was coming in to the US treasury from land office, and most of it was of dubious value. In short, the government was selling acres of land and, in return, receiving a miscellaneous collection of state bank notes, none of which was really worth the stated value. In a lecture delivered before the Sunday lecture society, May 7, 1876, by John Wentworth, Mr. Wentworth told people ?the government was not only out of debt, that it also had an existing surplus of funds.? At this point, men became excited and reckless, as money was taken from every branch of business to invest in western land speculators. However, President Jackson was aware of the situation, but had no power to stop the land sales or limit bank discounts. The president's plan to solve the issue as noted in the book American History A Survey (269), was to order that nothing but gold or silver could be exchanged for public lands. This was called his ?Specie Circular? in 1836. This new concept for land purchases was just a sign of the trouble and panic that was ahead for the country. The people would begin to experience a shortage of paper money, the precious metals would be driven out of the country, and the banks would not have the resources to claim any bills. Thus, the nation's banks would fail to survive. Consequently, many corporations and small businesses, as well as individual workers would also suffer. Soon, corporations and individual businesses everywhere began to issue certificates that would be redeemed at their business. These tickets would be valid for items and services such as barber services and food s taples. In other words, to get a haircut or buy a loaf of bread you needed a ticket or certificate. Debts were all paid without the form of paper money. The public soon became leery of using the tickets, and had figured out that there was a shortage of currency. Previously, the people had been purchasing things they did not need, and for which they could not pay. And when their finances failed, they blamed it on the president. In John Wentworth's lecture he stated the signs of economic collapse were present before President Jackson fulfilled his term and left office. The interest rates climbed over 20%, cotton prices spiraled crazily, and food riots erupted in New York City. The inflated land values, speculation, and wildcat banking contributed to the crisis which became known as the ?Hard Times of 1837-1843?. In the paper ?Panic of 1837? written by the PEI History Department, it was researched and written that: over 39,000 Americans went bankrupt, losing 741 million dollars as the depression reduced many people to the streets and also to starvation. This depression also spread across the ocean to Britain and the rest of Europe. From a lithograph (courtesy of the New York Historical Society, New York, published in the book American History A Survey, on the 4th of July 1837) it showed just how the depression was affecting the people. For